Lineup was built out of frustration with a problem that should have been solved already.
Tobi Aribo started building Lineup after watching barbershop owners run their entire businesses through Instagram DMs, text messages, and a paper calendar tucked behind the mirror.
Philosophy
We believe your business belongs to you.
- Your clients belong to you.
- Your booking link belongs to you.
- Your reputation belongs to you.
- Your business should never be taxed every time someone books.
We built Lineup because barbers deserve software that works for them, not software that profits from every appointment.
The technology existed to do better. The tools existed. The problem was that every booking platform available was either built for salons, priced for enterprises, or complicated enough that a busy shop owner would give up before finishing setup.
Lineup is built specifically for barbershops. Not adapted from something else. Not a generic booking tool with a barbershop template bolted on.
The product starts with a simple premise: run your entire shop from one place. Booking is included, not the whole story. Every barber manages their own chair. Every owner sees the full floor without spending an afternoon learning software.
That premise drives every decision made about Lineup. The booking flow takes under two minutes because shop owners lose clients to friction. The barber portal is intentionally limited because barbers do not need to see billing information. The pricing scales with operational complexity because a solo barber and a twelve-chair shop have fundamentally different needs.
Lineup is built in Texas and designed for the kind of shop owner who has been doing things the hard way for long enough.